Johnson & Johnson Commits $200 Million for Ebola Vaccine Research

Johnson & Johnson announced that they will make a commitment of up to $200 million to move forward to create an Ebola vaccine program at its Janssen Pharmaceutical Companies. The company is working with other organizations such as the World Health Organization (WHO) and the National Institute of Allergy and Infectious Diseases (NIAID).

In addition, Johnson & Johnson says it will work with other key stakeholders, governments, and public health authorities on the clinical testing, development, production and distribution of the vaccine regimen.

“We are urgently working to provide our vaccine expertise, production capabilities, our people and resources to address the Ebola crisis,” said Alex Gorsky, Chairman and CEO, Johnson & Johnson, in a statement. “Our innovation model enables us to quickly mobilize our extensive resources to collaborate with health authorities and governments and other experts to help contain this disease, save lives, and protect the health and lives of those at risk. We have an important responsibility as a leading global healthcare company to do all we can to address this urgent unmet medical need.”

For more information on our Ebola coverage, see Watch Out for Ebola Charity Scams.

How to Put “More Serve in Your Sell” to Make More Sales

make more sales

The shift from sell first to serve first is here and now. We no longer sell by leading with the product.  Sales are made by leading with the person and a relationship with them. Referrals, recommendations and introductions play a huge part in the sales process now.

The sales process has changed consistently over the past decade and educating customers is essential and integral to building a trust bond. We no longer buy things and engage with businesses, people and companies that we don’t know, like or trust. We need to be committed  and adapt quickly to this trend. Today, the key driver of sales is educating the customer about why they should buy what we offer, and that we are the best person to deliver it and help service it.

This approach is building a long term relationship. The way to do that is to be an information, trend and idea provider so that you become a trusted resource. The “service provider” of today delivers much more. We require and want more of a holistic experience that builds relationship longevity.

Trendwatching, established in 2002, helps forward-thinking business professionals in 180+ countries, with 2600 spotters understand the new consumer and subsequently uncover compelling, profitable innovation opportunities. It is an important immediate global trend resource for tracking consumer consumption.

In April of 2010, they published a brief on Brand Butlers titled, “Serving is the New Selling”. And in it, they introduced the idea of how important it is to turn your brand into a service.  Consumers today yearn for service and care, while the mobile online revolution finally makes it possible to offer uber-relevant services to consumers anywhere, anytime.

Exactly as predicted, how well and committed we are to serving our customers is the X factor in todays small business success. We have had to learn to not only serve customers much better in brick and mortar stores, but online through eCommerce and eTailing as well, which will grow 62% by 2016, to 327 billion USD. (Forrester,  2012).

Here is how you can set yourself apart, by putting more serve in the sell – so that you can make more sales.

Much Faster Follow Up

There is absolutely no reason with today’s social media and online tools that we shouldn’t get and give a timely response to requests, questions or inquiries.  If you get one chance to make a first impression and one chance to secure it in the mind of the consumer, then reply and respond as quickly as you can.  Even if it’s to acknowledge that you have gotten their inquiry.

Automation can be very effective as a short term tool and response, but aggravating when you need to get human.  As a business of one or two, follow up can be more challenging, but making sure you make timely response more of a priority is a must. Be willing to consider apps, software and customer service chat features, where real people can be positioned to give brief one on one interactions, or you can automate for questions or help.

Fastidious Follow Through

If we make promises to customers, which we should, then we must deliver on them. The worst thing you can do is say you are going to do something and not do it. It may not always be possible to complete a request, task or deadline – but you can at least stay connected through the process.

Follow through shows respect for your customers and your professionalism. Make follow through a priority in your daily activities.

Creative, Customized Solutions

Make customers feel unique, special and valued. Each one has their own needs. Be willing to customize creative solutions for them, which shows them your care and have knowledge of what they really need, not what you want to sell them.

This is of course easier when you are dealing one on one with active clients. Use social media and email marketing to stay connected and in communication. But when it comes to going one on one, customize solutions as one size never fits all.

The Wow, OMG, Awesome, Unexpected Effect

It takes a lot for companies to blow us away with customer service today. We expect excellent service and the bar has been raised dramatically. Companies have had to raise their employee customer service skills and invest in more training. The bar is high and the public is demanding and expectant.

No longer is “under promise and over deliver” considered a wow strategy. Excellence is expected not considered above average. The companies that really stand out are making more promises and setting themselves up to deliver on them.

Refer, Recommend, Connect, Introduce

ABN (always be networking) and building your circles, spheres, community and connections. The more you do this, the more you will know, find out and be considered relevant. Building that blend of in-person and online connectivity and networking activities and affiliations assures you are staying inside of activity and changes. Be an active part of what’s going on and not a spectator. Become the catalyst and connector that people want to refer, recommend, introduce and have in their circles.

The sales process is always about making smart connections and  identifying qualified people. But it’s the serving to them of information, resources and ideas that accelerates and solidifies the relationship with them that ultimately leads to sales.

What are the things you are consistently doing to serve that sets you apart?

Grow Sales Photo via Shutterstock

The post How to Put “More Serve in Your Sell” to Make More Sales appeared first on Small Business Trends.

8 Culture-Building Secrets from Two Exceptional Places to Work

Talent Plus and Next Jump are two midsize companies determined to be great places to work, by creating a version of a work-life that most people would think is fantasy



WATCH: ‘Dear White People’ Advocates For Racial Insurance

With Justin Simien’s Dear White People filling up theaters around the nation, there latest promo imagines a world where one can buy “racism insurance” for those not-too-PC moments.

The video, which you can see for yourself below, features a clueless white man who conversationally spews racist comments at various black people. The reactions are all full of shock and disdain at the level of ignorance displayed. This is when a member of the Racism Insurance comes in to save the day.

A suave black man appears to save the day by diffusing the situation. Sometimes it goes well, and sometimes it ends with a life lesson learned. The folks behind Dear White People add an element of satire in hopes of raising awareness of the film being in theaters.

You can peep the video for yourself below:

 

Don’t forget to read our Dear White People review by clicking here.

SOURCE: Shadow And Act

WATCH: ‘Dear White People’ Advocates For Racial Insurance

With Justin Simien’s Dear White People filling up theaters around the nation, there latest promo imagines a world where one can buy “racism insurance” for those not-too-PC moments.

The video, which you can see for yourself below, features a clueless white man who conversationally spews racist comments at various black people. The reactions are all full of shock and disdain at the level of ignorance displayed. This is when a member of the Racism Insurance comes in to save the day.

A suave black man appears to save the day by diffusing the situation. Sometimes it goes well, and sometimes it ends with a life lesson learned. The folks behind Dear White People add an element of satire in hopes of raising awareness of the film being in theaters.

You can peep the video for yourself below:

 

Don’t forget to read our Dear White People review by clicking here.

SOURCE: Shadow And Act

Have a Techie in Your Life? Hip Tablet Gift Ideas For 2014

tablet gift ideas

Tablets are a trendy piece of technology and are only continuing to grow in popularity. This popularity also makes a tablet a highly desirable gift to give, but with a sea of options it’s not the easiest task to pick the right one. There are a number of things to consider when selecting a tablet; price, power, and features to name a few.

Take a look at this list of some of the best tablet gift ideas for 2014.

Google Nexus 7

Tablet Gift Ideas

The Google Nexus 7 is a good mix of size, quality, and price. This 7 inch tablet has lots of features and will run you around $198.99. It has a 1.5 GHz quad-core processor, making it speedy, and runs Android 4.3. The Nexus 7 also includes surround sound, built in wireless charging, and boasts a beautiful 2.3 million pixel screen.

It should be noted that Google has announced the new Nexus 9 tablet, available November 3. You could wait and buy the new version at a much higher cost, but if you are looking for a good low price option now, the Nexus 7 might be the right choice for you.

Microsoft Surface Pro 3

Tablet Gift Ideas

With a 12 inch screen, the Microsoft Surface Pro 3 is one of the largest tablets on this list and yet weighs just 1.76 pounds. It runs Windows 8.1 which also means the full Microsoft Office Suite can be installed making this tablet feel more like a laptop.

One great feature is the kickstand integrated right into the back of the tablet making it easy to work with at any angle. It is powered by a fourth generation Intel Core processor; i3, i5, or i7 depending on which model you purchase. Included with this tablet is the Surface Pen, a battery-powered Bluetooth stylus making it easy to markup documents or handwrite notes. This table is on the high end of the price range starting at $799 for the basic model.

Apple iPad Air 2

Tablet Gift Ideas

With a 9.7 inch screen and weighing less than one pound, the Apple iPad Air 2 lives up to it’s name. The newest iPad definitely has the trendy factor and is even thinner than its predecessor, 18 percent thinner to be exact. It also has faster wireless capabilities, coming with improved 802.11 ac MIMO Wi-Fi.

A neat feature is a laminated screen cutting down on glare by 56 percent, so use out in the sun is much easier. The Air comes with Siri, iOS8 operating system, retina display, and a fingerprint identity sensor built into the Home button. Pricing starts at $499 but you can choose upgraded models and there are even cellular capable options.

Apple iPad Mini 3

Tablet Gift Ideas

If you want to give an iPad but are looking to spend a little less you could consider the Apple iPad Mini 3. It’s the newest model of the Mini and comes with some of the features the iPad Air 2 has. It has a 7.9 inch screen with retina display and is slightly lighter than the Air, which is to be expected being a mini. It runs iOS8 and has the added bonus of being equipped with Siri. It also has touch ID for security, which can make online shopping easier for those stores with Apple Pay implemented.

A fun new feature is that  this Mini can also come in a new gold color. Prices start at $399, with upgraded storage and cellular options costing more.

Asus Transformer Book Trio

Tablet Gift Ideas

At $849.99, the Asus Transformer Book Trio is definitely one of the most expensive tablets you could buy, but it is so much more than just a tablet. The Transformer Book boasts being a tablet, laptop, and desktop all in one. The 11.6 inch tablet comes with a full size keyboard that can be attached to give all the functionality of a laptop yet it easily snaps out again transforming — as the name implies — back to a tablet.

In addition, the PC station keyboard can also be connected to an external monitor, making this tablet a desktop. Couple all this with intuitive flow between dual operating systems — Android and Windows 8 — and you have a truly unique, flexible and powerful tablet.

Dell Venue 11 Pro

Tablet Gift Ideas

If you want to buy a good 3-in-1 tablet at a lower price, consider the Dell Venue 11 Pro. With the addition of a mobile keyboard, the Pro becomes a laptop and even has extended battery life. Add Dell’s desktop dock and this tablet gains more USB ports, an ethernet port, HDMI port, and more. The tablet itself has a 10.8 inch screen, quad-core Intel Atom processor, Windows 8.1 operating system, and a 10 point touch screen.

An added bonus is the swappable 32Wh battery, a handy and uncommon feature in a tablet. Prices start at $429.99, but even with the addition of the mobile keyboard and desktop dock, the Pro comes in below the cost of other 3-in-1 tablets.

Amazon Fire HD 6

Tablet Gift Ideas

The Amazon Fire HD 6 is a budget friendly tablet option. Claiming to be the most powerful tablet under $100, the Fire HD 6 has a quad-core processor giving it over 2x the speed and 3x the graphics performance as the previous model.

This 6 inch tablet runs Fire OS 4 and integrates with Cloud Drive, so Word, Excel, and PowerPoint documents are automatically backed up in the cloud. This also means documents created or edited on the Fire HD 6 are available on your other mobile devices and desktop. It is available in five different colors and comes with free unlimited storage of all photos and Amazon content in Amazon Cloud. The Fire HD 6 may not have the high end specs of other tablets on this list but it’s a good option for the money. And it costs just $99 at Amazon.

Samsung Galaxy Tab S

Tablet Gift Ideas

If you are looking for a good Android-powered tablet, the Samsung Galaxy Tab S is one option. It runs Android 4.4 KitKat and boasts an 8-core Exynos processor made up of two quad-core processors. It’s large, with a 10.5 inch screen, but also light weighing just 1.5 pounds. This tablet comes with a fingerprint scanner for added security. This feature also  makes online purchases easier.

One of the best things about the Galaxy Tab S is the screen. It has a Super AMOLED display with 359 pixels per square inch making for enhanced colors, sharpness, and contrast. Additional features include a multi-window function, long battery life, micro SD card slot, SideSync 3.0, free movies, and more. Pricing starts at $499.99.

Samsung Galaxy Tab 4

Tablet Gift Ideas

For a smaller and less expensive Android-powered tablet consider the Samsung Galaxy Tab 4. It isn’t as impressive as the Galaxy Tab S, but it comes with some of the same features and will run you significantly less. Prices start at $169.99. The Galaxy Tab 4 runs the Android 4.4 operating system, has a quad-core processor, and a 7 inch screen. It comes with Samsung’s signature TouchWiz skin and has a multi-screen feature making is easier to use multiple apps at once.

Another fun feature is the built in IR blaster, allowing for the control of home theater equipment right from the device.

Sony Xperia Z2

Tablet Gift Ideas

The Sony Xperia Z2 is a tablet for the traveler. This is one sturdy tablet boasting a scratch resistant screen and dust resistance, but it’s truly impressive feature is being fully waterproof. That’s right, waterproof! The Xperia Z2 can be fully submerged in up to 5 feet of water for as long as 30 minutes and come out just fine. This is good news for people that may need a tablet to go anywhere.

The Xperia Z2 also has digital noise cancelling support so using this tablet while on the go is easier and less distracting. It has a 10 inch display, Qualcomm Snapdragon 801 processor, and Android 4.4 operating system. The Xperia Z2 will run you around $499.99.

If you have a tablet lover on your gift list, the selection these days seems almost endless. Hopefully this list helped put the options in perspective making it easier to decide on the best device to choose.

Gift Photo via Shutterstock

The post Have a Techie in Your Life? Hip Tablet Gift Ideas For 2014 appeared first on Small Business Trends.