I had a company repair and rebuild a bunch of windows in my new house last week and just got a nice followup email from them about the job and how to maintain the new windows so that there are no warping issues or clogged weatherstrips, etc.
What struck me about the message, however, was that the return email address was
account name @comcast.net
Yeah. A business that, I’m guessing, is clearing over $200,000/yr and their digital identity is tied to their ISP. If Comcast changes its account name structure, or they forget to pay their hosting bill, then what? Their email address is dead.
I see this all the time with companies sending email from @aol.com or @gmail.com. What amazes me, though, is when I see a consultant, contractor or other professional send me an email from @hotmail.com.
Here’s my Monday morning tip for y’all as a result: If you have a business, get a domain, then use that as your email address. Even if you don’t want to have a Web page, which I guess is not a critical problem, having your email come from a free public email hosting service? Not so professional after all…