Google and Twitch: Why You Need A Video Content Marketing Plan Now

google and twitch

Think you don’t need a video content marketing plan now? Think again. The recent development of Google buying livestreaming service Twitch for $1 billion is a red flag that video marketing is going to explode. So knowing that - Google and Twitch – what does it really mean for marketers? Let’s explore.

What is Twitch?

Twitch is a leading video platform and community for gamers, with more than 45 million visitors per month. Twitch connects gamers around the world by allowing them to broadcast, watch and chat from everywhere they play. While details of this livestreaming move by Google will likely be revealed in September, Google’s YouTube division is reportedly in charge of the acquisition.

So why does this merging of Google and Twitch mean you need to get a video content marketing plan in place now?

Livestreaming Is Advertising Gold

You don’t have to be a livestreaming gamer to realize the move to acquire Twitch is greater than a love for global game play.

As reported by VentureBeat’s GamesBeat, the Google and Twitch deal underscores the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that draws millions of viewers, offering prize pools that surpass pro golf’s marquee events, and providing a multibillion dollar opportunity for advertisers.

Mobile Advertising + Video Gaming + Livestreaming = Millennials

The youngest millennials (age 18-24) rated their mobile phones as indispensable to their day-to-day existence (96%), that’s way higher than TV (54%), Internet access (88%) or their even a toothbrush (93%), according to a study (PDF) from Bank of America on Trends in Consumer Mobility.

If a business wants to get noticed by millennials, positioning ads on livestreaming platforms is the way to go. Millennials are the masters of multitasking, so they can watch videos while surfing ads without missing a text.

Video Ads Are Skyrocketing

In a new report from BI Intelligence, a research service of Business Insider, online video ad revenue will reach nearly $5 billion in 2016, up from $2.8 billion in 2013, while TV ad revenue will decline by nearly 3% per year during the same time period. Video ad views exploded in 2013, topping over 35 billion views in December, averaging over 100% year-over-year monthly growth during the year.

If you want to get the attention of millennials, keep in mind millennials are more likely than any other age groups to use mobile phones as their only Internet-enabled device. According to stats from comScore, a leading Internet technology company that measures what people do as they navigate the digital world, 18% of millennials are mobile only Web users, compared to only 5% of people ages 35-54.

Video Content Marketing Is Happening – Now!

Waiting to get mobilized with a video content marketing strategy is a mistake. Video content marketing is happening now.

Video offers a spectacular way for companies to target messages to key groups fast, allowing everyone from game enthusiasts to Web surfers to engage with dynamic, vibrant, sharable video content. Whether creating targeted video ads for key gaming platforms or robust testimonials and tutorials for display on your website, video is the great wide open for advertising, marketing and branding campaigns today.

Exploring and determining the right video content initiatives for you is an exercise well worth embracing – now. There’s YouTube, Vimeo, Vine and more platforms to promote and share your message.

Video content marketing and effective video advertising is on the rapid accent – don’t watch it leave you behind.

Image: Twitch

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Beware of a New Scam on Facebook

A new Facebook scam is here. In this particular scam, users are convinced they will be able to get into someone else’s account in three easy steps. Tom’s Guide reports that the three steps appear in an email or post by a Facebook user’s friend.

The post or email will prompt users to visit the profile of the person he or she desires to hack, right click on the page, and then choose “Inspect Element.” They are then told to copy a code into the HTML editor that appears at the bottom of the browser.

In an unexpected turn of events, the scammer has now gained access to your Facebook profile. That’s right—you’ve just hacked yourself.

Some experts suggest changing your Facebook password and keeping a close eye on all of your accounts if this has happened to you. But in this case, you might even want to go one step further and deactivate your Facebook account.

Is Your Spouse Compatible with Your Business?

spouse compatible with your business

Is your spouse compatible with your business and entrepreneurship? Your startup? Your plans to grow your existing business?

No – it’s not a trick question. And no, I’m not an expert.

But my wife and I have been married 44 years, including more than a decade of scraping to support a startup, and sending five kids through college. So maybe I know something about this. But it doesn’t take 44 years’ experience to know that balancing building your own business and having a life while doing so can be tough. Even downright acrobatic in some cases. But it may be the most important acrobatic feat you ever accomplish.

Doing it successfully means knowing, or being able to quickly discern, answers to some key questions. Here are a few:

1. Does Failure Lead To “I Told You So?”

Comedian Rita Rudner says she never tells her husband she told him so. She adds, “I just hum it” and everybody laughs. Everybody knows that tune. Is that what you’re going to hear if you fail?

If so, that adds an order of magnitude to the risk of starting, running, or growing your own business.

2. Can Your Spouse Handle Uncertainty?

Before we go further with this, let’s clarify – waffling over whether you’re committed to a relationship isn’t an uncertainty anyone’s comfortable with. On the other hand, waffling over a new business, whether to start, when to pivot, how to grow. . .that’s everyday life with an entrepreneur.

We don’t get to know anything. We’re always using the best guess. We dabble constantly with failure, possibilities, and what-if. Uncertainty, the classic state of not knowing, can be a real problem.

How does your spouse feel about that?

For most of the 1980′s and half of the 1990′s my wife and I lived without knowing for sure where the money was coming from three months ahead. In our case, it was consulting, mostly, some early products. . .so we had to get used to the state of not knowing. As I look back, it took two of us together. We had mortgages to pay, and the kids needed shoes.

There is nothing wrong with being a security seeker. That need for knowing where the money is coming from is a legitimate need, stronger in some than in others. But it’s not compatible with building a new business. You live with uncertainty. And in a relationship – that’s two of you living with uncertainty.

Real-life logistics come into play here, too, in some extreme cases. Sometimes, pursuing a business means moving across the country, or around the world. It can mean uprooting yourself and your family for what can seem like little more than a wing and a prayer. If your spouse is a security-seeker, they may not deal with those seismic shifts well.

Looking at your partnership with some detachment at this point can be an invaluable attitude — and save you lots of fallout later.

3. Can Your Spouse Handle Being The Sole Breadwinner?

In the first flush of the excitement of falling in love — with a person or a business idea — most of us believe we can endure anything the fates throw us – literally. But living on canned soup and ramen gets old after a while (translation: a couple of days). And having only one income to carry the family can be a recipe for disaster, even if that income is steady and stable.

Some people are emotionally fine with being the one that everything financially rests upon, at least temporarily – and some are not.

There’s no denying, like it or not, that a spouse who doesn’t buy into the dream of entrepreneurship adds to the risk. And the last thing you want is to deliberately court additional risk.

If you start to get “vibes” that this is the case — that despite their best intentions, your spouse doesn’t want to be the “be-all and end-all” of your bank accounts for a while — take this as a prudent message of caution. Don’t leap off the “edge” too soon. Keep your job. (Gulp, if you still have one.)

4. Can You Consider Your Spouse Your Business Partner?

It goes without saying that the answer to this depends on whom you talk to. Some spouses take a co-owner role seriously. Some are creative energy sources for the fledgling startup. On the other hand, some mates keep a hands-off attitude and an arm’s-length distance. And more than a few entrepreneurs truly believe that their business is their baby, and will sink or swim on their efforts alone.

You’ll hear opinions that range from “sit down together every week and evaluate how things are going” to “don’t bother your spouse with all the grisly details.”

So what’s the answer for you?

Start with candid honesty as the default case, and then match the timing and level of detail to your relationship. Maybe you don’t want to torture your spouse with those massive swings of optimism and pessimism several times daily, as the future hinges on the smallest detail. But don’t let reality be a sudden surprise.

If the grocery cart needs to be a little thin this week (or this month or this quarter), or the savings account has to dip below your comfort level, both of you need to deal with it at about the same time.

Surprises heighten the negative. Yes, the emotions will still be there. Yes, there may be a few (or many) tough times of trying to eke out a decent life while trying to also run a decent business. But there’s a reason relationship counselors talk so much about communication – it works – and lack of it simply doesn’t.

5. Can Your Spouse Tell You When It’s Time To Fold?

Once again, this answer is different for every relationship. Entrepreneurs are our culture’s version of pioneers — the cowboys/cowgirls of this century. They’re romanticized as mavericks. They’re looked up to as the innovative, the brave, the ones who break “out of the box” and pursue their dreams no matter what.

But sometimes you can do everything right, and the business still fails miserably. Or maybe worse, it doesn’t fail, but it doesn’t really succeed, either. It bubbles and perks along slowly but without signs of imminent “takeoff” or of paying its own way in any foreseeable future.

So what then?

Yes, it’s wonderful if your spouse gives you carte blanche. It’s terrific if, as my wife did, they say, “Go for it.” But it’s also good to have a spouse who’ll be honest enough to tell you if things don’t look like they’re going to pan out. Or if the cost for this entrepreneurial freedom may be too high. As one of my colleagues said after walking away from a new opportunity after six months, “It’s much easier to get a new job than a new spouse.”

Call it a “make or break” factor – but ignore it at your own peril.

If you’re starting a business and living a relationship, it’s worth knowing where the “line” is. Know how far you and your partner and/or family should expect to bend before it’s too far, and you’re able to call a halt with a clear conscience. As the old song says, “Know when to fold ‘em.”

It’s a priceless form of success in itself. Don’t overlook this solid common sense attribute. It can save your sanity, your marriage – and even your life.

Spouse Photo via Shutterstock

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You Have Not Because You Ask Not

Pride is the biggest deterrent to success in life. Many go through life with the mindset of self-reliance. Moreover, they think that all they need in life is themselves. Not true. Often, it is those who are vulnerable enough to ask for help that actually get what they need to move forward in life. As a life coach, my clients have discovered that the principle of asking is beneficial to both their personal and professional lives. Many of them are now thriving at new levels because they have an understanding that asking is a part of the journey toward success. Below, I’ve provided some benefits of how asking may change the course of your life.

Asking brings the right people. There is always a person who is waiting to help you. Believe it or not, there are people who believe in you and truly desire to see you succeed in life. Though they may not make themselves readily noticeable, they may be closer than you think. Start examining your life to see who has always been a source of support or who is always offering an encouraging word to you.

Asking can give access to mentors. Mentors are signposts and give excellent counsel along your journey. Though they may not necessarily be in the same field or even have the same experiences, there is a wisdom that mentors possess that can be applied to almost any situation.

Asking builds confidence. The more you get into the habit of asking for help, the more sure and confident you become in the thing you’re asking for. Remember, most folks are attracted to the self-assured, and are likely to invest in them.

Asking relieves pressure. If you find yourself in a situation where things seem insurmountable, don’t be afraid to ask for help. You could be working and going to school at the same time, and you need someone to watch the kids for a couple of hours. Ask! This gives you a much needed reprieve.

Yes, in some instances we exhibit super-hero like powers, but we are just human beings along the journey. Never allow your pride to hinder a potential blessing. Don’t suffer in silence.

Remember we have the ability to not only change our world, but the world as a whole. Be great!

Until Next Time, Pervis

Pervis Taylor, III is an author, life coach, speaker, and  contributor. His books Pervis Principles Volumes 1 and 2 are available exclusively on his website: He is the creator of the inspiration/life coaching app, I-Inspire, available for iPhones, iPads, and iPod Touch via He resides in New York City. Follow him @pervistaylor on Twitter and on