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Facebook has several different uses for businesses. But one Ohio restaurant owner recently found a new use for the social media giant aside from the obvious ones, like marketing and responding to customers.
Steve Schimoler, chef and owner of Crop Bistro & Bar in Cleveland, created a Facebook post after two brothers visited the restaurant and allegedly left without paying – they were dine-and-dashers.
His post included a photo of the men, along with a caption that read:
“Better shot of the two who walked last night from Crop and Cento. And they are brothers. [Names withheld]. Apparently they are notorious for this before. Can run, but can’t hide. Watch out share any info please if you know where they may be. He uses other peoples numbers and addresses apparently.” [sic]
As it turns out, the men had a history of being dine-and-dashers and had done the same at multiple restaurants in the Cleveland area in the few days prior to the incident. So Schimoler’s post got a lot of visibility in the community. And the very next day, David Flowers, general manager of Johnny’s, another restaurant in the area, apprehended the men when they again tried to be dine-and-dashers and skip out on their bill.
He had recognized the men from Schimoler’s Facebook post, so he knew to be on the lookout for suspicious activity. Schimoler said to WKYC on the Facebook post, as reported by Business Insider:
“It worked instantly because the word got around quickly.”
Though most businesses simply use Facebook to get the word out about their products or services, this story illustrates the power that the platform can have.
However, not every post has the same reach as Schimoler’s did in this situation. For a post to get around and have an impact this quickly, it needs to relate to a lot of different people.
If his post was framed as just asking for help from people, it might not have had the same impact. Instead, he created a post that was aimed at informing others who might find themselves in the same situation.
There was a clear audience (other restaurant owners in the area) so people knew when the post related to them. And those people were also more likely to forward the post on to other relevant individuals.
With all of the different functions that Facebook offers for businesses, people sometimes forget that it’s first and foremost a platform for communication. So, whether you have questions, concerns, or cautions for people in your network, don’t be afraid to reach out on the platform.
You never know how it might be able to help your business.
Image: Crop Bistro & Bar
This article, “Restaurant Owners Band Together on Facebook to Find Dine-and-Dashers” was first published on Small Business Trends
Bing has trumped Google with the announcement of a new Bing AOL partnership. The 10-year deal will be effective Jan. 1, 2016, with Bing powering search and search listings across the AOL portfolio of sites.
Google previously held the AOL deal since the early 2000s. The company may not view being outed as a great loss. According to a recent analysis report by comScore,Google holds around 64 percent of the core search share in the US. AOL is currently only holding just over 1 percent of the search share.
But even with Google holding the majority of search in the U.S., Bing is catching up. The company has pushed just over 20 percent of the share hold and is slowly taking more ground. This new Bing AOL partnership is just another step for Bing in the company’s quest to gain more of the market.
Microsoft says in the announcement:
“Now with 20 percent organic market share in the U.S., Bing continues to grow organically as well as through key partnerships like the one with AOL. This deal with AOL is the latest to validate the quality of Bing results and the performance of the Bing Ads marketplace. Bing is also an integral part of popular first- and third-party devices and services.”
The new Bing AOL partnership will also see AOL taking over as Microsoft’s seller for display formats, such as mobile and video, in nine markets: Brazil, Canada, France, Germany, Italy, Japan, Spain, the U.K., and the U.S.
Google may dominate search in the US but this new partnership could keep the company on its toes. Bing is pushing to gain more of the market and become a force with which to be reckoned. The deal with AOL may not give a large increase to Bing’s percentage, but every bit helps.