NBC Universal Debuts Its 2016 Spring-Summer Lineup

Earlier this month, NBC Universal kicked off its summer TV lineup with several mini-productions, panel discussions and celebrity interviews. Simon Cowell, Heidi Klum, Nick Cannon, Maya Rudolph and Martin Short were just a few of the celebs on hand.

NEW PROGRAMMING

Marty-and-Mya-Summer-Press-Day Improv comedians Martin Short and Maya Rudolph play around on their new variety show Maya & Marty

Maya & Marty (NBC)
Saturday Night Live Executive Producer Lorne Michaels may be taking improv comedy to another level with Maya & Marty. Maya Rudolph says she “got lucky” because she was trying to “find a way to continue SNL.” Maya & Marty debuts on May 31 and will air Tuesdays at 10 p.m. EST.

Spartan-Summer-Press-Day Spartan Summer Press Day Executive producers and hosts of Spartan: Ultimate Team Challenge discuss this emotional competition

Spartan: Ultimate Team Challenge (NBC)
This show is the “definitive team competition,” says Executive Producer Arthur Smith. Former NFL athlete Dhani Jones says there will be blood and sacrifices to get to the “most emotional, exhausting finish line ever” for $250,000. Spartan debuts on June 13 and airs on Mondays from 10-11 p.m. EST until it moves to Thursdays from 9-10 p.m. EST starting June 23.

[Related: ABFF Searches for Your Talent with HBO, Comcast NBCUniversal, TV One and McDonald’s]

Strong (NBC)
Sylvester Stallone is the executive producer of what may be the summer season’s best sports competition show. Stallone, Executive Producer Dave Broome, and host and super-athlete Gabrielle Reece pair 10 out-of-shape women with elite male trainers. Both the women and the trainers compete together to win a half million dollars as a competitive unit. Strong premieres as a doubleheader on April 13 and 14, and then airs Wednesdays from 9-11 p.m. EST.

Real-Housewives-of-Dallas-Summer-Press-Day The debut cast of The Real Housewives of Dallas poses on NBC’s Summer Press Day

The Real Housewives of Dallas (Bravo)
The Real Housewives franchise branches out to Dallas, Texas, this season with a five-housewife cast. Former Dallas Cowboy cheerleader Brandi Redmond says she and castmates LeeAnne Locken, Tiffany Hendra, Cary Deuber and Stephanie Hollman have known each other for years or via various “social charity circles.” The Real Housewives of Dallas debuts on April 11 and airs on Mondays from 10-11 p.m. EST.

Famously-Single-Art Three gorgeous single women get help from a relationship therapist in this reality TV show, Famously Single

Famously Single (E!)
Relationship expert Dr. Darcy Sterling takes on four celeb clients who need relationship advice in Famously Single. Social media stars Aubrey O’Day, Jessica White, Somaya Reece, and former Real Housewives of Beverly Hills star Brandi Glanville all come together to learn better relationship and dating skills from the good doctor. Famously Single debuts on June 14 and airs Tuesdays from 10-11 p.m. PST.

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Waist Gang Winning: 5 Tips for Young Bosses to Turn Product into Profit

(Image: Waist Gang Society) (Image: Waist Gang Society)

What does a go-getter do when their initial dream picks up moderate steam and needs a boost? They pivot and make another move that will lead to the winning shot in the end.

Nakeitha “PreMadonna” Felder, a budding recording artist who has made what some might call the latest Instagram beauty fad into a million-dollar product, did just that. The Miami native, millennial mother, and soon-to-be wife is founder of Waist Gang Society, a line of women’s shapewear.

Her waist trainers are the stars of the brand and quickly caught the eye and endorsement of celebrities including the Kardashian sisters, Kylie Jenner, Real Housewives of Atlanta cast members and more.

BlackEnterprise.com caught up with the savvy 20-something entrepreneur and author of Whatever You Think Is Right, on five tips for young bosses to take their businesses to the next level:

1. Incorporate what should be your biggest fan and endorser: You. Felder designed shapers with a comic character in her own likeness. “I was bored with the traditional black or classic nude,” she says. “Now, women can get up, dress for the gym, and have fun wearing the shapers.” She is also the face of the brand on her Website and social media pages. “People see me and say, ‘Hey that’s the woman from the Waist Gang! She’s curvy but look at her waist!’”

2. Start small and build on that investment. Felder says she couldn’t get a loan to start up, so she offered payment plans initially for customers and would use the deposit to reinvest in expanding the business. “It takes money to make money, but it doesn’t always take a lot of money,” she says. “If you have even $1 to start, just invest that wisely and build on that.”

3. Place your product in as many places as possible. From Myspace to Instagram to Facebook to TV appearances, Felder says she takes advantage of all platforms to sell her product. “The more people see you, the more they’ll associate you with what you offer” she says. “Khloe Kardashian actually saw me on Instagram and it went from there. She was the original trendspotter in that respect.”

4. Don’t be scatterbrained in what you’re offering and marketing. “Whatever you’re selling, put your all into one product first,” she advises. Master offering that product and capturing the audience for that product before branching off into others.

5. Get supporters from your own backyard. Felder is also a recording artist who has been performing since she was a teen. She’s built up a network in the entertainment industry and women in those circles have been wearing her products even before her recent fame. She adds, “Above all, trust God and just go for it.”

#TrapKaraoke: More Than A Party, It’s A Movement

By now, you’ve probably heard about Trap Karaoke, the cultural phenomenon that’s making waves across the country. And there’s one man who you can credit to the marketing excellence behind the brand: Jason Mowatt. As one of the masterminds behind Washington, D.C.’s music festival, Trillectro, it seems that whatever Mowatt touches becomes gold. And that, in fact, has proven true for his latest venture, Trap Karaoke.

[Related: Future and Jhene Aiko to Headline D.C.’s Broccoli City Festival]

So what is Trap Karaoke? Well, it is a full concert environment where the participants get to be Future, Drake, Migos or any “trap” record for 4-5 minutes of their life. Trap Karaoke-goers prepare and perform these karaoke hits, and they take it very seriously. We spoke with Jason Mowatt to learn more about the inception of Trap Karaoke, his goals for the future and how he’s built the foundation for a very successful brand.

BlackEnterprise: How did you come up with the idea for Trap Karaoke?

Mowatt: It started out as a joke, with a friend of mine. It was around the time Future released Dirty Sprite 2. I had a friend that’s the biggest future fan ever (and part of the Future Hive) and I was telling him about karaoke and how hilarious it would be if people were doing Future’s March Madness. It started as a joke, and it’s kind of taken on a life of its own. It’s not your typical karaoke bar experience. This is like a real concert experience. You’re really on stage, there’s really lighting and there’s a performance aspect to it.

We’ve evolved into a culture that is interested in themed events, rather than just hitting the club. Do you see a growing future for this?

For Trap Karaoke, I never saw us as party promoters, I see us as community organizers. One of the reasons we’re launching this national tour is because you can create community anywhere. A big part of us announcing all these secondary markets is to bring people together, with all the craziness going on in the world right now, especially with police brutality, etc. To me, that means we’re doing something more than just a party. It’s a community that brings people together.

What’s your business model to grow the Trap Karaoke brand?

Revenue from ticket sales, partnerships and sponsorships. It’s definitely a self-sustaining business, and there’s a really awesome opportunity to bring the Trap Karaoke to different cities and different formats, and we’ll go from there.

Do you think that your background working with Trillectro, and being within the events industry has proven to help you with your current success?

With this idea that came to me, I knew specifically how I wanted to market it and what brands I wanted to partner with. I’m very passionate about it, and what I see people doing now is getting too caught up in strategy and big data marketing. But at the root of all of it, is to ask: how can you make people feel something? I think one of the key insights around Trap Karaoke is that we [are] understanding how culture is changing. The idea of it was to create a user generated concert, where they can do it live in front of a crowd of people. I’ve been really happy to see how quickly it caught on.

#TrapKaraoke: More Than A Party, It’s A Movement

By now, you’ve probably heard about Trap Karaoke, the cultural phenomenon that’s making waves across the country. And there’s one man who you can credit to the marketing excellence behind the brand: Jason Mowatt. As one of the masterminds behind Washington, D.C.’s music festival, Trillectro, it seems that whatever Mowatt touches becomes gold. And that, in fact, has proven true for his latest venture, Trap Karaoke.

[Related: Future and Jhene Aiko to Headline D.C.’s Broccoli City Festival]

So what is Trap Karaoke? Well, it is a full concert environment where the participants get to be Future, Drake, Migos or any “trap” record for 4-5 minutes of their life. Trap Karaoke-goers prepare and perform these karaoke hits, and they take it very seriously. We spoke with Jason Mowatt to learn more about the inception of Trap Karaoke, his goals for the future and how he’s built the foundation for a very successful brand.

BlackEnterprise: How did you come up with the idea for Trap Karaoke?

Mowatt: It started out as a joke, with a friend of mine. It was around the time Future released Dirty Sprite 2. I had a friend that’s the biggest future fan ever (and part of the Future Hive) and I was telling him about karaoke and how hilarious it would be if people were doing Future’s March Madness. It started as a joke, and it’s kind of taken on a life of its own. It’s not your typical karaoke bar experience. This is like a real concert experience. You’re really on stage, there’s really lighting and there’s a performance aspect to it.

We’ve evolved into a culture that is interested in themed events, rather than just hitting the club. Do you see a growing future for this?

For Trap Karaoke, I never saw us as party promoters, I see us as community organizers. One of the reasons we’re launching this national tour is because you can create community anywhere. A big part of us announcing all these secondary markets is to bring people together, with all the craziness going on in the world right now, especially with police brutality, etc. To me, that means we’re doing something more than just a party. It’s a community that brings people together.

What’s your business model to grow the Trap Karaoke brand?

Revenue from ticket sales, partnerships and sponsorships. It’s definitely a self-sustaining business, and there’s a really awesome opportunity to bring the Trap Karaoke to different cities and different formats, and we’ll go from there.

Do you think that your background working with Trillectro, and being within the events industry has proven to help you with your current success?

With this idea that came to me, I knew specifically how I wanted to market it and what brands I wanted to partner with. I’m very passionate about it, and what I see people doing now is getting too caught up in strategy and big data marketing. But at the root of all of it, is to ask: how can you make people feel something? I think one of the key insights around Trap Karaoke is that we [are] understanding how culture is changing. The idea of it was to create a user generated concert, where they can do it live in front of a crowd of people. I’ve been really happy to see how quickly it caught on.