Hyundai Honors Influential Women in Atlanta Who Inspire Their Community

The Hyundai campaign celebrates the lives and accomplishments of everyday women, who are living life on their own terms and achieving success by making smart choices.  This new campaign is part of Hyundai’s ongoing commitment to diversity inclusion. Hyundai celebrated this campaign at the #SmarterLiving event held in Atlanta, Georgia on Tuesday, October 21, 2014 at a private location.

The event introduced the newly-designed 2015 Sonata to the all-important women’s market and featured a distinct panel of femme-fatale influencers featured in the campaign including Shantis Das (Founder of Press Reset/ Hip Hop Professional), Myleik Teele (Founder of Curlbox),  Rashan Ali (Media Personality), Christine White (Lawyer and Tech Investor), and Marshawn Evans (Motivational Speaker) . The evening, hosted by James Andrews (Founder of True Story), featured a special charity contribution to Spelman University by Zafar Brooks (Director of Corporate Social Responsibility and Diversity Inclusion at Hyundai Motor America) and Clifford Franklin (Fuse Advertising) and concluded with a heartfelt performance by award winning songstress Kelly Price.

Dave Zuchowski, President and CEO, Hyundai Motor America, debuted the campaign at the Global Automotive Summit in Detroit on October 13th.  ”Hyundai is committed to diversity and inclusion as a key business imperative,” said Zuchowski.  ”We understand that the marketplace is changing, and Hyundai has a history of connecting with its owner base on issues important to them.  Women represent the majority of automotive purchase decisions in U.S. households.  These women are making the best choices for their finances, families, wellness and careers.  Hyundai is proud to be a brand that represents a smart choice in meeting their transportation needs.”

The Hyundai Smarter campaign was created by the FUSE advertising agency, a St. Louis, MO based firm led by Cliff Franklin.  The twenty-year-old firm has extensive experience with building brands and multicultural market communications.  The campaign will be launched via digital media, and will include local TV, radio, and outdoor advertising in Atlanta, Charlotte and Dallas.  A custom website and unique brand-book which compliment the campaign feature the stories of amazing every day women who are successful through their own Smarter decisions.  A digital version of the brand-book can be downloaded on the website, HyundaiSmarter.com.

“We applaud Hyundai for creating this innovative campaign targeting women,” says Shelia Eldridge, President and CEO of Miles Ahead Entertainment and producer of the Mocha Mavens.  ”The increasing purchasing power of women and their influence on household purchases have never been more important.  Hyundai has shown it understands the needs of this market.  Hyundai is a brand that has enjoyed appeal to the black community because of its reputation for product quality and design.  This new advertising campaign will not only speak directly to the issues of importance to black women, but all women in general.  The twenty-two women bloggers in our group are excited to connect Hyundai’s story to the more than 1 million women who follow our daily conversations.  We are honored to be a part of the Hyundai Smarter effort,” concludes Ms. Eldridge.

The campaign culminates with a grand prize trip to the 46th Annual NAACP Image Awards show.

ABOUT HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea.  Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide.  All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty, and five years of complimentary Roadside Assistance.  Hyundai Assurance includes Assurance Connected Care that provides owners of Hyundai models equipped with the Hyundai Blue Link telematics system with proactive safety and car care services complimentary for three years.  These services include Automatic Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com, our media website at www.HyundaiNews.com and our blog at www.HyundaiLikeSunday.com.

Continue the conversation at:

@HyundaiSmarter | #SmarterLiving

High Tech Haircare: Myavana Launches Personalized Picks For Women of Color

Myavana, created by the co-founders of Techturized Inc., has launched a new hair analysis service to solve the pain that many women of color have with their hair— not knowing what products are right to use and how to manage styling on a day-to-day basis. The service is now exclusively available for the first 100 customers who purchase a hair care plan for a one time fee. The company’s vision is to help take the guess work out of caring for your hair. Myavana will be the catalyst of breakthrough for millions of women around the world by creating an unprecedented, innovative product to an outdated industry, while reinventing the standard of beauty.

So how does it work? You start your order on their Website by completing an initial set of profile data. You will receive a prepaid mailer in 3-5 business days to send in hair strands that naturally shed through the combing process in a prepaid mailer. Your hair is analyzed in a lab setting and recommendation plan mailed back to you, including products, hairstyles, informational content, and hair care professionals recommended for your unique hair type and your hair goals. You will also receive a Myavana membership welcome kit that includes a t-shirt, membership card and discounts with salons and hair products. The company also has a mobile app to complement the personalized hair care service. On the app, women can discover new hairstyles, products, and local stylists in their area, serving as a one stop shop for all things hair.

The founders are black women in STEM, a computer scientist and chemical engineer, serving as the technical brains behind the business. They met at Georgia Tech during their undergraduate career and have developed a passion to empower women and change the face of technology and entrepreneurship. What better way to begin that journey than through a field that affects all women – hair care, a “for us, by us” mentality through their personal experiences with hair growing up and learning from the experiences of their family, friends, and female peers. “Hair represents a lot to women. It’s confidence, freedom, identity, attitude, and our self-expression, handed down generation after generation from our mothers, grandmothers, and ancestors. We deserve to have the best resources to take care of our crowns, and ultimately be our best self, ” state Candace (co-founder, CEO) and Chanel (co-founder, COO). The New York Times recently reported on black women finding growing business opportunity in care for their hair: “We’re aware of where our dollars are going, we’re aware of the power of our dollars, we’re aware of the cultural significance of the way that we choose to wear our hair,” said Patrice Grell Yursik, the founder of Afrobella, a popular natural-hair blog. “There’s been a lot of taking back the power, and a lot of that is from the Internet.”

The application of technology in this market has the potential to completely transform the industry by creating a more targeted, personalized experience for consumers and navigate the hundreds of products to understand what uniquely works for each woman. The co-founders also envision tremendous economic opportunity in the black community by creating businesses that leverage our own spending power. Black Enterprise has previously reported on African-American’s Buying Power Projected to be $1.1 Trillion By 2015. The Huffington Post also shed light on the changing business of black hair, a potentially $500 billion industry.

Myavana is now participating in the DreamIt Ventures startup program in Philadelphia, one of the top startup accelerators in the country. Their home office is located in Atlanta, GA.

For more information, visit Myavana.com/

Candace Mitchell (@candyVmitchell) is co-founder and CEO of Techturized Inc., enabling hair care personalization capabilities in the market for female consumers around the world.

 

Spelman College and Myavana Host Seminar on Hair, Health, Tech, and Entrepreneurship

Spelman College and Myavana have partnered with haircare brands Jane Carter Solution, DooBop and Frizzari to host Myavana Day: A Seminar on Hair, Health, Technology and Entrepreneurship, Monday, Sept. 29, 2014, in the Cosby Auditorium at Spelman College.  Myavana is beauty technology company that creates innovative hair care solutions for women of color.

During the seminar, students, entrepreneurs and hair enthusiasts will learn about cutting-edge hair care personalization technology from leading hair care brand executives, discuss career options in the hair care industry, and examine business models for the $10 billion hair care market, 33% driven by women of color.  The seminar will feature three sessions: Hair Health, Hair Styles and High Tech; Financing Your Entrepreneurial Dreams; and Professional Hair Style and Make-Up Demonstrations.

Myavana Day speakers and activities include:

●     Mobile app and Web-based selling platform technology demonstrations by Chanel Martin, co-founder and COO of Myavana; and Jodie Patterson, C’92, co-founder of DooBop;

●     A panel discussion featuring Jane Carter, founder and CEO of Jane Carter Solution; Candace Mitchell, co-founder and CEO of Myavana; Lois Hines, founder and CEO of Tropic Isle Living; and Jodie Patterson, co-founder of DooBop. The panelists will discuss launching hair product lines, entrepreneurship in the hair care industry, and thriving in today’s economy with a startup beauty business;

●     Product demonstrations from Jonathan Pike, co-founder and CEO of Frizarri, who will show how women can repair damaged hair and discuss the science behind split-ends; and

●     Styling demonstrations by Alicia Igess, founder of Urban Tangles Hair Salon, who will provide instruction on achieving professional looks with hair extensions; and Amir and Gilda Salmon, founders of TAG Concept Salon, who will showcase healthy natural hairstyles for the professional woman.

Spelman College will host a tweet chat about the business and technological aspects of the hair care industry with special guests, Monday, Sept. 22, from 7 p.m. to 8 p.m. Follow the conversation at #spelmyavana and @SpelmanCollege.

Myavana Day is free and open to the public; however, registration is required. To register for the event and obtain additional information, visit www.Myavana.com/events.

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About Spelman College

Founded in 1881, Spelman College is a highly selective, liberal arts college widely recognized as the global leader in the education of women of African descent.  Located in Atlanta, Ga., the College’s picturesque campus is home to 2,100 students.  Outstanding alumnae include Children’s Defense Fund Founder Marian Wright Edelman; Sam’s Club CEO Rosalind Brewer, Broadway Producer Alia Jones, Former Acting Surgeon General and Spelman’s first alumna President Audrey Forbes Manley, Harvard University Professor Evelynn Hammonds, Author Pearl Cleage, and Actress LaTanya Richardson Jackson.  For more information, visit www.spelman.edu.

About Myavana

Myavana is a beauty technology company started by African-American female engineers that creates innovative hair care solutions for women.  The company recently launched the mobile social hair and style network where women can collaborate on haircare and styling issues.  Users can access the network via the iPhone App on the Apple Appstore and Android App on Google Play. The company has been featured nationally on MSNBC’s Melissa Harris-Perry show, Black Enterprise Magazine, ESSENCE Magazine, Business Insider, and named Georgia’s top new technology company by the Technology Association of Georgia as the 2013 Business Launch Competition winners. For more information, please visit http://www.myavana.com.

Media Contacts:

Spelman College, Audrey Arthur 404-270-5892 aarthur3@spelman.edu

Myavana, Chanel Martin 404-969-5438 hello@myavana.com

The Core Venture Studio Shakes Up South With Tech, Media, and Entertainment Fund

In a technology-driven society there is always a new venture just around the corner.  It’s a race to keep up with new technology as entrepreneurs launch new businesses by the minute in different fields such as social networking, hardware, health IT, beauty, electronics, and fashion. The Core Venture Studio (@TheCoreVentures) and its four co-founders have found a wide open opportunity that intersects media, entertainment, and technology. They are creating a new hands on approach to building new businesses in the South. By bringing their unique disciplines together, they’re creating something new and transcendent of technology and media. Black Enterprise caught up with the partners of The Core to learn more about their groundbreaking vision.

BlackEnterprise.com: What’s the mission of Core Venture Studio?

Our focus is really at the intersection of technology and entertainment. A lot of the traditional distribution channels and production companies are trying to figure out this digital publishing thing, like Netflix and YouTube. We think there’s a really cool inflection point happening right now, which is the integration of content and media. When you take our collective talents and put them together we believe we’re really well positioned to lead this new intersection, this place where technology and entertainment meet. In Atlanta today, there are many startup companies and not a lot of capital and so it is not only our mission to provide capital but we also want to foster relationships. Together, we form the nucleus of a company that produces, invests in and acquires startup companies in much the same way a movie studio does with films.

What are your individual roles and expertise for The Core?

James Harris: I’m a serial entrepreneur and I’ve been building companies since I was in high school. I help evaluate where businesses are and get down to brass tacks of what needs to be done.

Anthony Gee: I was a VC (venture capitalist) in New York when there weren’t many African American VCs present. Because my background is in finance and venture capital I’m focused on financing the companies, understanding what they need to reach the next level from a monetary standpoint.

Chidi Afulezi: I’m considered the product guy—the one who figures out what we’re building and get it done. I’ve worked with some amazing companies like Sony and Turner and have a love for connected devices.

Guy Primus: I’ve worked with many prominent people and brands like Starbucks, Microsoft, and Will Smith, helping him run his production company. I look at strategy and processes to refine a way to get from point A to where we want to be. I also serve as Chairman of Georgia Tech’s School of Industrial and Systems Engineering Advisory Board.

What is the process for a startup that’s interested in working with The Core?

You can find us on the Web (www.thecoreventures.com) so that’s a great place to follow us on social media and tell us a little about what you’re working on. At this point, we’re not in a mode of looking for inbound business plans, but specifically focused on building relationships. We have concentric circles that we like to refer to – people who are in our gravity zone that we’re connecting with, mentoring, and advising. As we are talking about these concentric circles, our goal is to grow these circles to a larger degree. As we do that we have more relationship based introductions that benefit the companies we work with. Even in traditional VC circle it’s at least a warm introduction that leads to a sincere conversation. We are at the place now where we’re building more and more relationships and those will probably be the people that we get to know and want to help in some form or fashion.

Where does The Core fit inside of the ecosystem comprised by startups in Atlanta and how will you leverage these opportunities?

There is a maturing startup and tech ecosystem that’s really starting to blossom. You look at companies like Kabbage, they just pulled in 300 million dollars. You look at what Paul Judge is doing in cyber security, he’s rolling out companies every 6 months in the cyber security space. We think that maturity breeds new opportunity and great talent. They’ll sell a company, run out looking for another venture to get into, and hopefully we can help them do that. We’re sitting in a building where across the street Georgia Tech is building a high capacity computer center and providing great engineers and software students. SCAD has all types of talent in the arts. The Atlanta University Center (AUC) comprised of great HBCUs like Morehouse, Spelman, and Clark Atlanta is a promising talent pool for the startup community here.  It’s also becoming less expensive to do business here. You don’t have to import someone from NYC to get things done. Now, they live right around the corner. With these new trends, it enhances the idea of fashioning together resources in a valuable way that can generate a lot of money. We also see our studio tapping into the vibrant entertainment industry. Atlanta is a growing city that is poised with the potential to change the trajectory of economic growth and become the major tech center that it’s positioned to be.

Ten years down the road, how do you see Atlanta growing now that The Core has been established?

We see Atlanta as home but it’s just part of the overall mix. We truly have a global mindset. Our vision is to revolutionize the way people produce, discover, and enjoy great content. Atlanta has great success stories, such as TBS and what Ted Turner built with cable, which wasn’t the thriving technology of its day. We’re sincerely looking into who is going to represent African Americans and other minorities in this new digital media. Chidi spent time in Africa and he’s brought relationships to some of the businesses that we’re working on now. Guy has a global perspective, particularly on the entertainment side with his background. Because of our work and extensive experience in entrepreneurship, finance, and technology, we have the network and resources to be major creators in the new wave of digital media.

Candace Mitchell (@loveCandyV) is co-founder and CEO of Techturized Inc., enabling hair care personalization capabilities in the market for female consumers around the world. As a computer scientist and fellow coder, she spends her time in the lab working on the company’s first product, Myavana— a mobile social platform for black hair care, available on iOS and Android.

Business of Beauty: How One Makeup Artist is Expanding Her Brand to Cosmetic Line and New Book

The global beauty industry is growing at up to 7% a year, with makeup products grossing more than $18 billion. Makeup artist Joi Mebane, founder of The Look by Joi, is out to get her piece of the pie. With fearlessness and determination, this Georgia Peach became a part of an industry that would change her life while she was just a teenager in high school.

Mebane began developing her skills through the help of her high school friends. She was always that young lady that did her friends’ makeup before they went out, she says. Growing up, Mebane didn’t recognize the artistry of makeup as a potential career path. She was always taught that you have to be a doctor or a lawyer or a nurse if you want to be a successful professional, she reflected. But she found that she had a knack for eyebrows and began to really hone her skills. Although Mebane didn’t have any formal teaching, she had her most inspirational teacher right at home, her mom. “So, funny story, I used to have this lady in high school do my eyebrows and it took forever. And so one day my mom left me at the shop. She was just like, ‘You’re going to have to walk home.’ So I walked home, sweating,” she laughed. “I got in the house and she said, ‘That’s what you waited two to three hours for? Well let me show you how to do that, then you can just follow the line when it grows back in and just practice.’” From there, Mebane honed her craft and had a profitable future right in the palm of her hands.

Mebane discovered her newfound passion was an easy way to earn money. In college she would do eyebrows of girls across campus, getting all the practice she wanted and earning her expert status. While working at a cosmetic counter one summer Mebane learned a few more tips and tricks of the trade from a passerby who admired her work. Those techniques, with a little refinement, along with everything she’d picked up along the way was all the training Mebane could ask for.

Having worked with makeup up for years, Mebane had a well-rounded knowledge of what was available and on the market but something was missing and that’s what inspired her to develop her own cosmetic line. “… There were certain tools, certain looks, and certain colors that I wanted … I just saw a need and developed it.” Mebane’s line, The Look by Joi, is available online and at her retail location in Atlanta where she grew up.

Find out more about how Mebane is expanding her brand on the next page …

How To Use Technology to Find Jobs In Hollywood

Celebrity Personal Assistants, Inc. (CPAI) is shaking up the recruiting industry once again with the availability of “Interview Now” an option on its website allowing applicants to immediately interview for open positions. The agency is using SparkHire’s recordable video technology software for this solution. Applicants can interview from their computer or any iOS or Android device, including smartphones and tablets.

“Video interviewing is the future, with nearly 60% of North American companies currently using it in their recruiting process,” said Dr. Dionne Mahaffey, a business psychologist and the CEO of Celebrity Personal Assistants, Inc. (@Celebrity_PA). “The adoption of this innovative technology has been reserved for large enterprise companies with even larger budgets. It is rare to see a small boutique firm like ours—serving a very unique market —to leverage technology in this way. The video interviewing platform allows our agency’s recruiters to quickly identify and engage with the most suitable candidates for existing vacancies.”

CPAI is no stranger to technology. Founded in 1999, the agency conducts nationwide searches to recruit the perfect business savvy professionals to aid celebrities, professional athletes and other high-profile individuals in their lifestyle management needs. Several years ago the agency provided a technology-based concierge management solution to the National Football League’s Players Association (NFLPA); and offered online training classes to aspiring personal assistants for more than a decade. Known in “entertainment circles around the world” as the ”staffing agency to the stars,” CPAI has found a unique, first-of-its-kind niche in the staffing industry.

“We receive hundreds of applications for each job that we post, said Tiffani Johnson, director of recruiting. “To remain competitive and to respond to the needs of our clients it is critical for us to continuously increase our productivity. It’s impossible for us to contact everyone that applies for a position. Our recruiters can’t be stuck going through hundreds of résumés and phone screens in the search for talent. This technology really increases our productivity and offers us the ability to eliminate the initial phone screen. We can now watch the candidates’ interviews and then contact the individuals that we want to present to our clients.”

The video interviewing process is simple:

1.      Applicants visit www.CelebrityPersonalAssistants.com

2.      Click on “Find a Job” and then “Interview Now.”

3.      Register for the video interviewing platform.

4.      If using a computer, verify that the webcam and microphone will work with the system.

Applicants are encouraged to record their interviews at a time when they are dressed professionally and have no distractions. With SparkHire’s recording technology, CPAI can also share the one-way video interviews with their clients. There is also a live interview option. The technology’s features allows CPAI to rank the interviews, add notes, and save each candidate’s interviews for future opportunities.

“Furthermore, by utilizing video interviews we can build a long-term sustainable pipeline of qualified candidates. Just because a candidate is not a fit for one client, it doesn’t mean that we will discard their interview. They may be suitable for another opening and having access to hundreds of saved interviews is an amazing feature,” Johnson concluded.

Businesswomen Disrupt Sports Merchandising Industry with Team Couture

Long gone are the days of settling for bulky T-shirts and bland, blinged out, afterthought attire for women who want to represent their favorite sports teams. The founders of Team Couture, Cassandra Johnson and Audrey Tolson saw a need in the market for sports merchandising options that appeal to the fashion-forward female sports enthusiast. Johnson is an operations executive with 20 years of experience who has worked across many industries such as public utility, retail service industry, engineering, supply chain, and customer service. Tolson is a practicing attorney and trial lawyer with 20 years of experience specializing in medical malpractice. She owns a law firm in Atlanta, Georgia and first worked under the late attorney Johnny Cochran. As former college roommates and graduates of Georgia Tech, they are redefining the game of sports merchandising with brilliance and poise as they also juggle full-time careers.

The sports merchandising industry generates more than $12 billion annually. These forward-thinking entrepreneurs are certainly moving in the right direction. Forbes contributor Steve Olenski recently covered a story on “The Power Of Global Sports Brand Merchandising” and cited “the most powerful brand ambassadors in the world: women.” You can request your team on their website customized with your school or team logo.

BlackEnterprise.com: What’s the vision for Team Couture and when did you get started with the business?

Team Couture: The Team Couture collection consists of an array of fashion forward styles. The collection embraces and reflects a sophisticated and understated style for the fashion conscious fan and supporter. Team Couture is indeed the offspring of the perfect marriage between the likes of a Nike and Burberry.

RELATED: Find out more on how to upgrade your boss moves via BMW’s From the Corner Office.

Johnson started a previous line TIG:MIR greek apparel to meet the needs of fashion forward high end Greek apparel. She built up clientele and customers started asking about colleges. She knew it would take more than her to launch a new segment and Tolson also had an interest in fashion. Johnson presented the business opportunity about three years ago and the rest is history. They invested their own cash, learned from the shortfalls of the previous line, and sought lots of customer feedback. They were able to leverage the relationship with their manufacturer to get initial samples created fast. They hit the ground running with research and rolled up their sleeves to learn the collegiate merchandising industry.

How were you all able to break into the sports merchandising market? And how difficult or easy was the process?

The process was very difficult but when you love something you’ll do it even when it’s not easy. It’s a long, tedious process applying to individual organizations for the license that you want to use. We had to target an initial list of schools first which was Georgia Tech (our alma mater) and the University of Georgia. To request your school, please submit your team on our Website. It’s also been a challenge because we have weaved this business into our existing careers. We want to leave a legacy for our children. They may not want to take the traditional route and go into corporate America or join a law firm so we want to provide them options. Everyone has an affinity for a team so it’s something that our kids can relate to and something we can leave behind for them.

Find out more about their business journey on page two …

Business of Beauty: How to Break Into Booming Hair Extensions Market

Ericka Dotson

Co-founder of Indique Hair, Ericka Dotson (Image: Dotson)

Ericka Dotson, mother and beauty mogul, is a dynamic businesswoman who has broken barriers in the hair care market. As co-founder and creative director for Indique Hair, Dotson has spearheaded the aggressive expansion of opening the luxury hair retail boutique in over 13 markets, including Africa, and is not slowing down anytime soon. Positioning Indique as a socially conscious, premiere provider of Virgin Hair Extensions - Dotson has leveraged her brand to receive national acclaim including making the coveted INC Magazine 5000 list.

The Beginning

“Whatever it is you decide to do, make sure it feels good,” says Ericka Dotson, a former hair stylist and now the brains behind the brand. She began Indique Hair in 2007 to fill what she viewed as a void in the hair care industry in which women were investing their time and money into hair extensions that weren’t meeting their needs or expectations. Dotson began formulating the foundation for Indique hair by researching premium hair options that were currently available. To her surprise, the premium hair market was not untapped but the general knowledge of premium hair was severely lacking. It was during this journey of discovery that she met her partner Krishan Jhalani. Jhalani was born and raised in India and had previously run a human hair export company. His business acumen paired with Dotson’s creativity was a match made in premium hair heaven.

“The premium hair market was virtually nonexistent so there was no frame of reference for us,” Dotson says. Dotson and Jhalani worked together to create a product they knew would best benefit their clientele. Trial and error was their mentor and sounding board. For Dotson, transitioning from a service industry into a business owner was like training for a marathon, it was a process. Time management was a skill she had to master in order to make her dream of a premium hair retail boutique possible.

RELATED: Black Businesswomen Banking on Hair

Building an Empire

“These women were investing a lot of money over time and they were frustrated … Our product took them out of that space. We knew our product was easy to manage, we knew it was versatile, and we have a variety of textures,” says Dotson of Indique Hair products. After several years, Indique gained a small, loyal client base and the first two Indique boutiques were born, one in the SoHo neighborhood in New York City and the other in Boston, Massachusetts. Opening these boutiques was a milestone for Dotson. “In the beginning we didn’t have any staff. I was the sale liaison that worked in the boutique and I handled all of the marketing. Krishan handled all of the distribution online and to the boutique,” she says. During which time, Dotson was able to establish an invaluable rapport with her clientele and become an expert consultant for her product.

Tech Disruptors for Good: Goodie Hack Aims to Transform Communities Worldwide

Saturday, June 21, 2014 marked the second effort of the “Goodie Hackers” to be the change they want to see in the world. Hundreds of local entrepreneurs, designers, developers, marketers, and service enthusiasts assembled in the co-working offices of Opportunity Hub in Atlanta to help 10 local organizations with various needs, all technology-related, and assist in furthering their mission for underserved communities.

For most, it was the first time experiencing what it’s like to participate in a hackathon or a tech startup. Supported by gracious sponsors like Google, who just created a $50 million fund to inspire more women to code, as well as The Awesome Foundation – Atlanta Chapter, who awarded Goodie Hack with its first grant, this is only the beginning of transforming local communities one hackathon at a time by bringing together the best and brightest minds to create change for those who lack the resources to fully accomplish their organization’s goals.

Led by Joey Womack, co-founder of sf35, an organization for high-performance capacity African American, Latino, and women entrepreneurs, the program is off to an impactful start with its sight set on creating a level playing field for those often overlooked. “Our mission is to help one billion people in underserved communities all over the world. We want to help raise their basic need averages in education, economic development, environment, and health up to their respective country’s national average,” Womack said.

For example, there are dismal reports showcasing very low graduation rates in low socioeconomic or underserved areas, especially for African American students. Many of the projects that Goodie Hack helps facilitate directly tackle these issues, via a technology-based solution such as interactive websites, mobile apps and new strategies for tech integration, to aid in raising these numbers incrementally all over the nation and tapping into the power of the digital future.